S.E.O SERVICES

Search Engine Optimization: 5 Important SEO Ranking Factors

adminfans — Fri, 17 Feb 2012 17:44:02 +0000

SEO Ranking Factors are probably the most important thing to know when you are creating a web site since they are the rules that determine how popular your website will be on the internet–and how much high it would go in search results. There are more than 200 factors that contribute to this ranking scheme.

Here, I’m going to highlight just a few of them which I consider to be of utmost important. Keep in mind that this list barely scratches the surface and there are many more factors on which this ranking scheme is dependent. Also, a very comprehensive report by Bruce Clay, who is one of the oldest, largest, and most trusted search firms in the world, compiled a very comprehensive report entitled “ The SEO Factors and Trends Report for 2011”, which I found out to be very detailed and covering almost all the aspects of SEO Ranking Factors. I’m including a few points from the report as well, which, do not cover up everything, yet will give you an outline of what are the key factors that you should keep in mind.

1. Having original content on your website is the most important aspect probably. Fake or copied or “Thin” content is the main reason that your webpage would get degraded and probably would get a law suit filed on you. If you have fake content on your website, remove it immediately.

2. Remove the no. of ads on your webpage, especially from the top of your webpage. Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. It would appear that they have made it their mission to remove all such content from the web that focuses more on promotion rather than providing actual useful information.

3. It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Try to adapt to this new system of social media influence and get your popularity graph up on social media websites, where the crowd is in far bigger ratio than any other place on the web.

4. Mobile searching is rapidly gripping the market especially since the year 2010. Google Instant, a new production of Google, was released for iPhones and Android based mobile systems. Seeing the importance of mobile users in the internet market, Google immediately countered the, would be problem, by releasing a solution. Try following in their footsteps and keeping the mobile phone users in mind as well. There were others factors too that effected mobile searches as well, like the increasing accuracy and sophistication of Google Goggles.

5. Site speed, plays a major role in the SEO Ranking Factors. Since 2010, Google has officially started making the speed of a website, an important ranking factor. Make sure to keep your website optimized to run at maximum efficiency. Videos on your website can definitely slow down your website’s performance so try to keep your videos to a minimum and use them wherever really necessary.

Well, this is just a scratch of all those things that Google considers important for your website. I have included only few of those points which I consider important enough to be mentioned here. If you want your website to be ranked high, I would definitely recommend that you give all the SEO Ranking Factors a thorough read.

By Bill Hartzer

Search Engine Ranking Factors

adminfans — Fri, 17 Feb 2012 17:36:52 +0000

Here are the top 10 factors that positively affect your search engine rankings: (We go over each one in detail below.)

Keyword Use in Title Tag
Anchor Text of Inbound Links
Global Link Popularity of Site
Age of Site
Link Popularity within the Site’s Internal Link Structure
Topical Relevance of Inbound Links to Site
Link Popularity of Site in Topical Community
Keyword Use in Body Text
Global Link Popularity of Linking Site
Topical Relationship of Linking Page

This is the top 10 search engine ranking factors, you can apply today.

What is Search engine optimization (SEO) ?

adminfans — Sun, 15 Jan 2012 22:23:37 +0000

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.